PIC: Real Madrid Has Most Innovative Kit Launch Yet

Real Madrid launched their home kit today featuring a clean cut, all white kit with silver Adidas stripes. The kit in itself isn’t all that innovative because there’s not much you can do with a traditional white kit but Real Madrid made up for that in how they launched the kit.

If you click to their Instagram page, the kit is separated into nine different pics in a sort of mosaic so when you click on the pics, it only shows a part of the kit. It’s only when you see all nine that the pieces fit together and it makes sense. It’s pretty neat and pretty innovative.

From @realmadrid Instagram page

From @realmadrid Instagram page

There’s even text that accompanies each pic that when you click on each one and go in order, it tells the overall story of the kit.

“This season #OnlyPerfectCounts.
Victories of the past must be exceeded…
improve ourselves every day…
in every detail, on and off the pitch.
Because when you have been Champion over and over again…
you know that your next victory…
must be the perfect victory.
New @adidas Real Madrid Kit 2015/16.
#OnlyPerfectCounts #HalaMadrid”

About Phillip Bupp

News editor for The Comeback and Awful Announcing, highlight consultant for Major League Soccer as well as a freelance writer for hire. Opinions are my own but feel free to agree with them. Follow me on Twitter @phillipbupp

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