New MLS team, Orlando City SC, has some strange people working their twitter account. First, they sometimes tweet “BuiltNotBought” in regards to them getting into MLS through playing in USL Pro and having a solid fan base instead of their expansion counterpart, NYCFC, who writes a check and the team appears. While that is true, they have also opened up the checkbook since getting into MLS. After signing Kaka, Orlando City now has the fifth highest payroll out of 20 MLS teams (according to MLS Players Union figures from September 2014), even though they only have five players and they haven’t played a game yet.
On Thanksgiving, Orlando City wished everyone a Happy Thanksgiving by taking another shot at NYCFC.
— Orlando City SC (@OrlandoCitySC) November 27, 2014
It’s clearly a joke and it shouldn’t be taken seriously but I don’t get why Orlando City is trying so hard to form a rivalry with NYCFC. It’s especially bad when NYCFC could care less about the entire thing.
This leads us to Black Friday and Orlando City tried to add a little humor to their merchandise advertising. And as we have seen many times before with other companies, that may not be the best strategy.
Social media 101 teaches us to not do that! Probably not wise to assume that women are only going to come to the game because they’re getting a jersey from their significant other. Within minutes, the soccer end of Twitter exploded over the tweet.
— Ryan Catanese (@rcatanese) November 28, 2014
Twist this however you want. The fact that it even has to be said that the club isn't sexist is ridiculous, but the club isn't sexist.
— Loyals SC (@LoyalsSC) November 28, 2014
@OrlandoCitySC this whole thread…140 characters is not enough
— Jason Robertson (@JasonRiptide) November 28, 2014
Someone in the Orlando front office may want to get that tweet deleted.
— Total MLS (@TotalMLS) November 28, 2014
@OrlandoCitySC "Hey, exclusively male fanbase obviously! Girls hate sports, RIGHT??? But they LOVE CLOTHES!!! YOU KNOW WHAT TO DO."
— Stomp Hammerboot (@thedesertpope) November 28, 2014
.@OrlandoCitySC SO glad I left the kitchen long enough to catch this on Twitter. I hope you plan to have Ladies Nights at matches, too!
— sheba (@shebainpdx) November 28, 2014
— peter wilt (@PeterWilt1) November 28, 2014
@OrlandoCitySC a new way to find a lifemate!So glad my boyfriend got me my very own jersey because I never would have like soccer on my own!
— Comrade M (@ComradeM) November 28, 2014
— Danny Page (@DannyPage) November 28, 2014
— Fake JP Dellacamera (@fakeJPD) November 28, 2014
Welp, good thing MLS is back in the south.
— Michael Orr (@MichaelOrrFtbl) November 28, 2014
You give Florida an expansion team, you're going to get some Florida in your league. pic.twitter.com/Z4ugT1tn6H
— Martin (@Heisenbergkamp) November 28, 2014
"Because chicks love puprle." – Orlando
— Fake JP Dellacamera (@fakeJPD) November 29, 2014
Orlando has since deleted the offending tweet and posted the following.
We apologize for our earlier tweet. In an attempt at humor, we crossed a line and we are sorry. Meant no offense to any of our amazing fans.
— Orlando City SC (@OrlandoCitySC) November 28, 2014
Being someone who was born in Florida, a couple of those tweets unfortunately hit home. Though from news stories I have read coming from Florida in the past, it’s not wrong. When it comes to an issue like this, it doesn’t matter what side of the fence you are on, this is something we can all learn from. It’s a cautionary tale for anyone who does any sort of business in the public eye. Take a few seconds and think about what is being made public because it may not be taken in the way you think.