Derrick Rose just signed a new deal with the Chicago Bulls that will earn him about $95 million dollars over the next five years.
Beer money at best.
That’s because Adidas is about to to pay Derrick Rose a LOT of money.
One industry source insisted to ESPN.com this week that Rose’s new shoe deal with adidas will easily crack nine figures and could legitimately approach the $250 million range — as in $25 million annually over a 10-year span — in what is known in the shoe game as a “lifetime” deal.
How can the reigning MVP possibly command those kind of dollars as a shoe endorser? Here’s how: Rose, as it was explained to me, is adidas’ only counter to Kobe Bryant in China. I’m told Rose already outsells LeBron James there.
That look on Rose’s face at the :59 mark in the video? Yeah, now it makes a lot more sense, doesn’t it?
He’s already made $15 million from the Bulls. He’ll make about another $7 million this year. He’s been getting about $1 million a year from Adidas since 2008, so add $4 million to that total.
So that’s $26 million so far. And now, in less than a month, he’ll have signed deals to make 18 times that amount. And keep in mind that this kid will be 29 when his extension is up, and another $100 million won’t be out of the question after that.
All of that adds up to a guy who, at somewhere between 33 and 35 years old, will have earned somewhere in the vicinity of half a BILLION dollars.
Yeah. Basketball has been very, very good to Mr. Rose.