If you are trying to sell your fans on the latest and greatest in entertainment — mostly because your team is pretty awful — then the Cleveland Cavaliers really upped the ante.
The Cavaliers turned their floor into a giant projector for Zydrunas Ilgauskas' big night last weekend. And… wow.
This technology has sort of existed before. The Magic celebrated their 2009 Eastern Conference championship by putting a white tarp over their court for the video tribute. But nothing like this.
Get to your seats early in Cleveland.