NBA adds its Twitter handle to the game ball

Just in case NBA fans forget how to follow the NBA on Twitter, the league decided to add its Twitter handle on the official game ball for next season.

“The game is why we have 660 million (likes and followers), and our fans know @NBA is a must-follow for unprecedented access to our game, more insight into our teams, and unique behind-the-scenes content with our players throughout the entire year,” NBA senior vice president of digital media Melissa Rosenthal Brenner said in a statement. “The ball is the instantly recognizable symbol of our game, and now our fans have a place there, too, where they belong.”

The move makes the NBA the first pro-league to add its Twitter handle to the game ball.

Adding the Twitter handle is a cool move but does the NBA really need to remind its fans where to follow them in Twitter? Consider this, the NBA has 10.8 million followers.

h/t NESN