ESPN strikes again! The worldwide leader in sports entertainment took a firm grip on the future broadcast rights of the new college football playoff format by announcing a new 12-year agreement for the broadcast rights for the national championship, national semifinals and any other related bowl game for college football's new postseason set to start in the 2014 season.
This will give ESPN exclusive broadcast rights to the Rose Bowl, Sugar Bowl and Orange Bowl as well as the bowl games to be determined to be affiliated with the new postseason format, still to be determined. Sports Business Journal reports the agreement could be valued at $500 million. An ESPN statement did not confirm this value.
According to the press release confirming the agreement has been reached in principle (thus no dollar figures just yet), ESPN will get the right to the games as well as related programming.
Via ESPN's press release:
Specifically, the arrangement would provide ESPN with rights to:
None of this should come as much of a surprise of course. ESPN had the exclusive negotiating window for the media rights for the new postseason plan, as current rights holders for the BCS broadcast rights right now. There was little chance ESPN would pass up on the chance to be the exclusive rights holders for the broadcasting of the college football playoff when it becomes the method used to determine college football's national champion.