Chipotle lasted a solid five months without giving a bunch of people food poisoning, but that streak ended this week. According to news first reported by Business Insider, public health officials are investigating reports of customers who left a Los Angeles Chipotle location with nausea, vomiting and diarrhea.
The customers reports on iwaspoisoned.com sound quite unpleasant:
“I had diarrhea for 3 days Sick in bed! Had to take off work right before the holiday. Lost about 10 pounds I wouldn’t wish this upon anyone! I have always been a huge fan of chipotle even after hearing bad stories but I will never eat Chipotle again enough is enough!”
“Chicken bowl brown rice pinto beans cheese pico de Gallo hot sauce and lettuce , Went in on my lunch break the food tasted fine but the next day i had violent diarrhea throwing up multiple times and it felt like i had the flu. With muscle aches.”
This is a familiar crisis for Chipotle’s PR team, so it’s no surprise spokesperson Chris Arnold was ready with a statement for Business Insider on the new reports:
“We take any report of illness very seriously,” said Chris Arnold, a Chipotle spokesman. “We are aware of three reports (two of which appear to be the same) on a user-generated reporting site, but there is no clinical validation associated with those reports, and we have not been contacted by customers directly to substantiate these claims.”
He added: “As a precautionary measure, we have implemented heightened sanitization measures at this restaurant, which we do as a matter of policy if ever we receive reports of illness (even if they are not substantiated).”
— Becca Winn (@beccawinning) July 18, 2017
In the recent past, we’ve also seen a Sacramento woman sue (outrageously) for two billion dollars, and a 19-year-old sue for free burritos after being hospitalized for E. Coli. No matter how many cool, new menu items you offer, these scandals add up and erode trust.
In response to Wednesday’s news, Chipotle stock plunged by 4.63% on Wednesday, falling below $300 per share.