Domino’s has done a lot the past handful of years to rebrand themselves. First they showed a change of ingredients, there was ordering pizza with an emoji, and more recently, a special car to keep your pizza warm during delivery.
Now, Domino’s is introducing a pizza-delivery drone, the first of its kind to be approved.
From MLive.com:
The Civil Aviation Authority (CAA) in New Zealand approved a trial period for store-to-door drone deliveries from a selected Domino’s New Zealand location starting later this year, following daylight savings.
The Domino’s franchise partnered with drone-delivery company Flirtey to create the drone capable of delivering pizza right to a customer’s doorstep.
According to MLive.com, New Zealand was chosen for the drone program because the country has favorable laws towards commercial drone use.
The service won’t be in the United States quite yet. The company is planning to expand the service into Australia, Belgium, France, The Netherlands, Japan and Germany, according to MLive.com.
Domino’s CEO Don Meij said in a press release via MLive.com that they continue to try to be progressive, and that drones allow a safer and faster delivery:
“With the increased number of deliveries we make each year, we were faced with the challenge of ensuring our delivery times continue to decrease and that we strive to offer our customers new and progressive ways of ordering from us.”
[…]
“What drones allow us to do is to extend that delivery area by removing barriers such as traffic and access, as well as offering a much faster, safer delivery option, which means we can deliver further afield than we currently do to our rural customers while reaching our urban customers in a much more efficient time.”
When it does eventually make its way to the United States, you can’t help but think it would help their sales in some capacity. The idea of a drone delivering your pizza is too much for some people to pass up.
[MLive]
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