McDonald’s killed off their Dollar Menu back in 2015, to the consternation of many. Instead, their value menu became, essentially, some low-cost items mixed in with some higher-priced items. Depending on your opinion of McDonald’s, it was still value, but it was certainly not a Dollar menu.
Now, McDonald’s is once again revamping their menu for 2018, including a shifted focus to a tiered pricing system for the value menu.
The world’s largest restaurant chain, facing heavy competition in the U.S., will launch a new value-priced menu nationally next year. The lineup will offer items for $1, $2 and $3, the company said on Tuesday.The rollout will provide a long-awaited replacement to the Dollar Menu, which was popular with customers but less so with McDonald’s franchisees. The company has experimented with various discounts — including McPick 2 for $5, which let customers choose two items — in a bid to find something that wasn’t too hard on the profit margins of restaurant operators.