There was a time when brand-specific foodstuffs stayed in their lanes. A candy bar was a candy bar. A potato chip was a potato chip. A spread was a spread and that was that. You didn’t dare step over into someone else’s vertical.
Thanks to a rise in popularity for Nutella, the soft spread market is one that a lot of brands are just starting to make waves in. One such brand would be Twix, so if you’ve ever dreamed of being able to spread Twix-flavors all over your bread, your prayers have been answered.
— Jason Newman (@infideler) September 22, 2017
Head to Cost Plus World Market and you’ll be able to find Mars Twix Spread for five bucks. The seven-ounce jar contains a buttery spread made out of chocolate, caramel, crunchy biscuit, milk, sugar, flour, butter, and cocoa. Basically, everything that makes a Twix a Twix, just not in hand-held log form.
Sure you can spread it on toast but it also sounds like something that might be better served on top of a cupcake or dessert item. In fact, if it tastes as good as we think it does, there’s a decent chance that you might want to just scoop out some Twix spread over springing for a candy bar.