Super Mario, Princess Peach, and all their friends have been jumping from video games into the real world over the last year. A new theme park is being built with Universal, a movie is being made featuring the video game characters, a corn maze was opened near Chicago, and a Mario themed go kart track was being constructed in Niagara Falls.
Nintendo is taking another step towards world dominating by going down a road they’ve gone down 30 years ago – they’re releasing a breakfast cereal.
The video game company announced on Friday it has partnered up with Kellogg’s to make a Super Mario Cereal.
This is from the official announcement on Nintendo’s website:
With Super Mario™ Cereal, Nintendo and Kellogg’s® have teamed up to take fans on a breakfast odyssey that will continue long after the cereal box is empty. In addition to collectible Super Mario Odyssey™ box art, each Super Mario Cereal box functions as an amiibo™ accessory, making breakfast a more playful experience.
“This powered-up partnership with Kellogg’s is another exciting way for us to expand the Nintendo brand in unique and creative ways,” said Tom Prata, Nintendo of America’s Senior Vice President of Strategic Initiatives. “We are always looking for new opportunities to bring smiles to people of all ages, and this is a fun way to kick off the day.”
The special cereal and its limited-edition box will be available in stores in the United States starting December 11th. If consumers of the cereal also play Super Mario Odyssey on Nintendo Switch, they can “tap the cereal box… to receive gold coins or a heart in the game.”
Some of the special features in the cereal will include power-up marshmallows and “a blast of mixed berry flavor.”
“We are thrilled to pack so much fun into one box of cereal,” said Brad Schwan, Senior Director of Morning Foods Marketing. “The package adds value and excitement for fans, with marshmallow shapes in the cereal inspired by Super Mario power-ups to tie the theme together.”
No word yet on if Nintendo will keep a high-score leaderboard for who can eat the box the fastest.
This isn’t a new thing for Nintendo. Back in the 1980s, Nintendo released a Mario and Legend of Zelda themed “Nintendo Cereal System,” which lasted for a couple yars.
At least it’s not mushroom flavored. That would just be weird.