Marshmallow Peeps have worked their way into a wide variety of weird foods over the years, from pizza to Oreos, and now it seems they’re coming to beer. As Melissa Locker writes at Fast Company, Texas brewers have come up with a purple, glittery Peeps-flavored sour ale:

The beer makers at Fort Worth’s The Collective Brewing Project–who previously brought the world ramen-flavored beer–have teamed up with Lone Star Taps and Caps bar for a beer that pairs perfectly with Easter ham. Called Peep This Collab, the beer is a sour ale brewed with Peeps, vanilla, and butterfly pea flower (which is the same magical plant that Starbucks is using to turn its drinks into Instagram-worthy creations). As if drinking a purple beer wasn’t festive enough, the brewers also threw in some edible glitter to make it really sparkle.

The head brewer told the Dallas Morning News that the beer is “marshmallow-y” and “lightly tart”. No word, however, on whether it is also “hoppy.”

Here’s more from that Dallas Morning News piece:

Brewers added more than 30 boxes of the marshmallow candy, says Steven Roman, general manager of Taps and Caps. And once the beer has fermented, they’ll add edible glitter to really make it shine.

The collaboration throws brewing convention to the wind — and that’s precisely the point, says Ryan Deyo, Collective’s head brewer and co-founder.

“Several of us were just sitting around the brewery talking about how beer has become this super serious thing. I’ve been on a kick to assert beer should be a fun thing.”

Well, if Peeps-flavored beer is your definition of “fun,” more power to you. And if they’ve managed to make it somewhat tart, this might be okay. And while the timing of Easter being the day after April Fool’s Day has caused some speculation that this could be a joke, it’s a pretty elaborate one if so. The brewers involved have even been documenting their quest on Instagram:

And at the very least, they’ve come up with something purple:

The beer is expected to be available March 30 in the Collective Brewing Project’s tap room in Fort Worth, in Lone Star Taps and Caps locations in Fort Worth and Lewisville, and possibly in some other Texas bars. Try it if you dare.

[Fast Company; photo from the Collective Brewing Project’s Instagram]

About Andrew Bucholtz

Andrew Bucholtz is a staff writer for Awful Announcing.