Whoever runs the Wendy’s Twitter account deserves a raise.
We recently shared the story of Wendy’s telling a guy on Twitter that if he got 18 million retweets, he’d get free chicken nuggets for a year. They continued to have fun with the subject, which became a national story. Some simple interaction got Wendy’s tons of publicity, which is certainly far, far more valuable than a year’s worth of chicken nuggets would be.
But an interaction earlier this week with another fast-food chain was particularly fantastic.
Wendy’s has had a 4-for-4 deal (4 items for $4) for a while, and Hardee’s recently added such a deal to their menu. That led to a conversation on Twitter, which both Wendy’s and Hardee’s jumped in on.
And Wendy’s was the clear winner:
Any idea who runs the @Wendys Twitter account? These responses are amazing: pic.twitter.com/KcozZZjurN
— Sean Ludwig (@seanludwig) April 12, 2017
That’s how it’s done.
[Wendy’s]