For an ad for McDonald’s, that’s why.
It’s McDonald’s “Game Time Gold” promotion, where you peel off game pieces, some of which have NFL helmets. I guess if you get one of these then you forfeit all of your loyalties and history to attempt to win a free Shamrock Shake or something.
For all you kids out there that only look through the 49ers prism with the lenses of Jim Harbaugh and Colin Kaepernick, this is blashphemy. Jerry Rice in a Dallas Cowboys jersey? Is it really worth the money? I bet you’d never see Joe Montana change jerseys all willy nilly for a commercial.
Oh. Never mind.