Nintendo isn’t messing around when it comes to marketing for the upcoming Nintendo Switch. AdWeek reports the Japanese gaming giant will air a 30-second Super Bowl spot for the new console, which will air during the fourth quarter of the Pats-Falcons game.

The spot features a preview for The Legend of Zelda: Breath of the Wind. In the ad, the versatility of the console is shown off. A gamer wakes up and immediately boots up the handheld version of the Switch. He continues to play the game while cooking breakfast, before locking it into the console base and playing it on a big flatscreen TV.

An extended version of the commercial further shows off the systems capabilities and games recent announced at the Nintendo Switch presentation. Despite the annoying Imagine Dragons song playing alongside the spot, the commercial certainly sells the appeal of the Switch.

It’s refreshing to see Nintendo actually give a shit about marketing. The Wii U underperformed in sales due to the lack of advertising and support. Nintendo doesn’t want that to happen with the Switch.

Airing a Super Bowl ad is the right move for the company. Nintendo is finally doing it right in modern gaming. Imagine that.

[AdWeek]

About Joe Lucia

I hate your favorite team. I also sort of hate most of my favorite teams.