Pornhub snowplows.

Severe weather conditions often lead to unusual marketing stunts, but Pornhub has come up with one that might actually be useful.

With 12 to 18 inches of severe snow expected from blizzard Stella across much of the Northeast, the porn website has put together a fleet of more than two dozen snowplows, branded them with their logo, and readied them for help clearing streets, city parking lots and small business parking lots in Boston and New Jersey. One of their vice presidents provided more details to Boston magazine’s Spencer Buell, complete with cheeky double entendres:

Pledging to assist anyone who “wants to get plowed,” the adult entertainment site says it is sending out a fleet of branded trucks to clean the city’s streets and parking lots for free.

“The Pornhub team understands that by this time of year, most cities have run up their budget in snow removal,” Pornhub Vice President Corey Price tells Boston, “and we thought we’d lend a hand in getting our fans plowed.”

The cheeky service, which is only being offered in Boston and New Jersey, is slated to begin when the flakes start falling overnight and continue for the duration of the storm, Price says. Each of the trucks—he says there are more than two dozen of them—will have the porn website’s black, white, and orange logo on their plows and doors.

The trucks will also be available on demand to clear lots owned by small businesses, Price says. Requests for a plowing are being accepted via email at phubplows@gmail.com. They are not offering to plow driveways, he says.

This will be the first time the site has brought its snow-removal services to a city, but there are plans to put Pornhub-branded trucks to use elsewhere. “Our fans are important to us and we hope to plow any state in need,” Price says, adding that people are encouraged to tweet with the hashtag #PornhubPlows.

I see no possible way that hashtag could wind up being not safe for work. But hey, this is certainly a clever marketing stunt, and it’s one that could wind up helping out numerous people as well. If Pornhub wants to help people get plowed, especially when 12-18 inches are expected, more power to them. Let’s just hope they can perform under pressure.

[Boston]

About Andrew Bucholtz

Andrew Bucholtz is a staff writer for Awful Announcing.