As the Philadelphia 76ers progress in “The Process,” many fans are seeing the light at the end of the tunnel. With multiple seasons of stockpiling draft picks and getting in a good draft position, the Sixers are seventh in the Eastern Conference and just two and a half games behind the Cavs for third.
It’s this closeness to the Cavs and the top of the NBA that have some Sixers fans wanting to complete the process by bringing LeBron James to Philadelphia. According to ESPN’s Darren Rovell, a remodeling company from Chester, Pennsylvania has taken on the Three Billboards Outside Ebbing, Missouri method by advertising on three billboards close together.
A Philadelphia-based company put up three billboards on highway to downtown Cleveland this morning saying that city wanted LeBron. Here they are in order. pic.twitter.com/vntsa8h3mE
— Darren Rovell (@darrenrovell) February 26, 2018
Driving past the billboards on I-480, just seven miles from Quicken Loans Arena, you can see the first as a potential starting lineup featuring the numbers of the Sixers players. The second contains the phrase “Complete The Process” while the third has “#PhillyWantsLeBron.”
Power Home Remodeling, who doesn’t actually have an office in the state of Ohio, paid for the billboards. The move isn’t necessarily about promoting their business, but actually wanting LeBron to sign with the Sixers.
“We’re passionate about Philadelphia,” said Asher Raphael, the company’s co-CEO. “We have an amazing city, it’s the best sports town and it’s an awesome place to live. We think the best athletes should want to play here.”
These billboards are probably not going to factor in LeBron’s final decision as to who he signs his next contract with. But it’s a strong gesture and a subtle reminder for Cleveland to do all they can to keep LeBron in the city. But I think when it comes to LeBron, he’s going to decide on a team based on whether they can pay a max deal and on their potential to win a title.