In case you needed more reasons to think amateurism is an illusion, the College Football Playoff is now bringing a Super Bowl-style halftime show to its championship game, starting next season in Atlanta.
ESPN has not yet booked a musical guest, but they are looking for “an A-list performer with broad appeal,” according to the Associated Press.
In the past, each participating school’s marching band would perform at halftime. That tradition will continue. The marching bands will perform inside the stadium at halftime, and their performances will air on the ESPN family of networks. The new halftime concert will be held in a park outside Mercedes-Benz Stadium in Atlanta, and that performance will air on ESPN:
“Traditions are an important part of college football,” College Football Playoff Executive Director Bill Hancock said in a statement to the AP on Monday “This rich culture includes marching bands performing at halftime.”
Hancock said ESPN approached CFP officials with the idea of a concert in Centennial Olympic Park at halftime as part of the national championship game broadcast and live watch party. Fans without tickets to the game will be able to watch the game and attend the concert in Centennial Park for free.
“This will be a win-win, enhancing the viewing experience for a broad section of fans at home and in the park, while maintaining the culture of the game inside the stadium,” Hancock said.
So this is somewhat similar to the Final Four’s music festival, but different. The natural comparison to the Super Bowl puts some extra pressure on the CFP to truly get an A-list star to perform. We’ll see if they can pull it off. In recent years, the Super Bowl has had performers like Lady Gaga, Beyonce, Katy Perry and Bruno Mars.