ANN ARBOR, MI – AUGUST 31: Taco Charlton #33 of the Michigan Wolverines and Blake Countess #18 celebrates a 59-9 win over the Central Michigan Chippewas at Michigan Stadium on August 31, 2013 in Ann Arbor, Michigan. (Photo by Gregory Shamus/Getty Images)
NFLBy Kevin Trahan on

This has been the year of good endorsement deals in the NFL. Jake Butt signed with Charmin, Forrest Lamp signed with Lamps Plus, and now Taco Charlton has signed with … Taco Bueno.

Get it!?

According to ESPN, Taco Bueno was one of many taco chains bidding to get an endorsement from the new Dallas Cowboy. Charlton will get to come up with promotions for the company, too.

The company wasn’t very aware of Charlton until the NFL Draft, but then it realized it had to get him on board.

From ESPN:

“I actually fell asleep towards the back end of the first round of the draft,” Taco Bueno CEO Mike Roper said. “But when I woke up in the morning, my phone lit up with the news that the Cowboys had drafted a Taco. We had to do something.”

Charlton seems happy with the deal, too.

“I love my name and I actually do love tacos,” Charlton told the Dallas Morning News.

Everybody wins.

[ESPN]

About Kevin Trahan

Kevin mostly covers college football and college basketball, with an emphasis on NCAA issues and other legal issues in sports. He is also an incoming law student. He's written for SB Nation, USA Today, VICE Sports, The Guardian and The Wall Street Journal, among others. He is a graduate of Northwestern University.

View all posts by Kevin Trahan