Picture this: Tom Brady driving an Aston Martin he designed while wearing Uggs and chowing down on some vegan tacos. Brady is driving a cool 70 mph through Boston to his home, where he can then fall asleep next to his super model wife in a Beautyrest mattress.
Whatever you’re visualizing is on its way to becoming reality. Tom Brady added to his quickly growing luxury endorsement list by adding Aston Martin this week.
Other high-priced brands Brady already has under his belt include Uggs, Purple Carrot, Beautyrest, and others. You too can live like NFL quarterback and Super Bowl champion Tom Brady! But it’s going to cost you. He’s not exactly reaching out to Average Joe Football Fan with these endorsements.
https://www.youtube.com/watch?v=ePVj9pZJZ2k
According to CBS Boston, Brady added Aston Martin to his line of endorsements by signing a deal to endorse a $200K car recently. The multi-year deal will focus on a new model Aston Martin coming out soon. The car in question? The DB11 that clocks in at $211,995.
In Brady fashion, he announced the deal on his Instagram:
Brady, never change your social media presence. You could seriously argue he’s one of the best (or worst?) at social media.
According to ESPN’s Darren Rovell, the luxury car brand makes about 4,000 cars a year, a quarter of which are sold in the United States. As a result, Aston Martin President Laura Schwab told Rovell it could “be hard to tell” if Brady endorsing the cars will help them sell more than normal. My money, however, is on them selling at least a couple more in New England than usual.
To make this endorsement even better, and cooler, Brady will team up with Aston Martin designers to design his own version of the Vanquish S car that’ll run at over $300,000. The catch? Only 12 will be made to commemorate Brady’s number. It’s safe to say there are probably more than 12 Patriots fans already lining up for them.
“As a long-time fan and driver, I am honored to join the Aston Martin team at this special moment in the company’s history,” said Brady in a statement about the deal. Schwab added that “Tom and Aston Martin are similarly aligned in their path to excellence.”
“We’re looking for partnerships that make the brand resonate and to make sure people know who we are,” Aston Martin’s North American president Laura Schwab told ESPN. “Tom and Aston Martin are similarly aligned in their path to excellence.
On top of designing a car and appearing in ads, Brady’s deal includes a content series involving the quarterback talking about “what drives him.”
Once again, this isn’t the first luxury brand of sorts that Brady has endorsed. The quarterback has endorsement deals with Under Armour, Tag Heuer, Ugg Australia, Tri-Star, Beautyrest, and Purple Carrot, to name a few. Most of those deals have resulted in quality ads and publicity like Ugg:
Other Brady-endorsed fare has resulted in mixed reviews, like the TB12 meal plan through Purple Carrot.
Back in early March, the food service company Purple Carrot partnered up with Brady to deliver his bizarre diet to people. One of the meals people can “enjoy” through Purple Carrot and Brady is tacos. Except I’m calling them “FAKE TACOS”.
Brady showed off how to make these so-called “lentil tacos” on his Instagram. They ended up looking like this:
While the Purple Carrot items Brady included in his meal plan may not be as luxurious as his other endorsements, they are considered higher quality than some of the other similar products Brady could’ve endorsed.
The same could be said about Uggs or Tag Heuer. Brady could’ve endorsed a cheap slipper company or bad watch brand, but instead he chose two companies which sell slippers and boots for hundreds of dollars and watches for thousands.
Oh, and the mattresses Brady endorses at Beautyrest? They run from anywhere from $1,999 to $4,999. You better get beauty rest if you sleep on mattresses that cost that much.
None of this is too surprising when you look at Brady and the life he lives. The likely Hall of Fame quarterback doesn’t get into trouble too much and isn’t as much of a party-goer as his teammate Rob Gronkowski. Instead, Brady likes to enjoy time with his kids and supermodel wife while hanging out in Uggs and driving an Aston Martin. Honestly, I’d take Brady’s life over almost anyone’s.
[CBS Boston] [ESPN]
