Playoff mottos and slogans are extremely common in the sporting world. In the NHL, they work like clockwork. Every playoff team rushes to start their new slogans and campaigns as soon as the regular season concludes and the hunt for the Stanley Cup begins. As you might expect, most are pretty pedestrian, but some are so bad that we have to write a post poking fun at how bad they are.
The Chicago Blackhawks are arguably a favorite to win the Cup this year, but they’re still bringing up the rear in terms of slogans. The Blackhawks’ motto of “One Goal” has been around for several years and is supposed to describe the team’s quest for another title. Despite the success the team has enjoyed while using it, it’s a slogan which can be so easily misinterpreted and mocked that it’s ripe for poking fun at.
"Let's take advantage of the building and the excitement here in Chicago."#ONEGOAL pic.twitter.com/2c1aGQHTfL
— Chicago Blackhawks (@NHLBlackhawks) April 13, 2017
In Game 1 against the Nashville Predators, the Blackhawks lost by a 1-0 score. The team’s motto of “One Goal” looked pretty silly next to Tweets about the team trailing by one goal. They also make it sound like the team is comfortable scoring just one goal per game.
When your hashtag is #OneGoal, but you couldn't even accomplish that because you were shut out in Game 1 🤷🏻♂️ https://t.co/37wqYkpciY
— Daniel Frank (@n1a2v3y4) April 14, 2017
#OneGoal something the Hawks have yet to score
— Mitch W. (@MnM_Mitch55) April 14, 2017
https://twitter.com/C_Nickel5/status/852890368010051584
https://twitter.com/bankst10/status/852873766111719425
The @NHLBlackhawks slogan always cracks me up when they get shutout…#OneGoal. From a non-Hawks fan, they'll be fine.
— Max Kachinske (@KachinskeMax) April 14, 2017
This would be a great opportunity for the Predators to alter their slogan from the current “Stand with Us” to something like “More Goals” or “Two Goals” to troll the Blackhawks’ silly motto.
The Blackhawks should rebound and play better than they did in Game 1, but if they lose again by a one-goal margin, the team should be prepared for the ridicule to grow even louder.
