To some, hockey can be described as beautiful chaos as bodies fly everywhere while the puck moves quickly from player to player. So it shouldn’t come as any surprise that hockey is described as art in Jonathan Toews’ new commercial for Canadian Tire.
According to the ad itself, Toews is Picasso.
If hockey’s an art, @JonathanToews is Picasso. #CTWowGuide https://t.co/bWOc6gOGDWhttps://t.co/XYsNBjpfbf
— Canadian Tire (@CanadianTire) August 9, 2016
I wonder how many takes it took for Toews to get through this? I know he is “Captain Serious” but the juxtaposition of putting him next to art is a great, yet silly visual. As far as these types of ads go, I would love to see more players do them. I definitely wasn’t expecting to see Toews in a goofy commercial this time of year but that is why he is great at keeping everyone on their toes.
