Skittles has a unique advertising campaign in Canada and they’ve called on Johnny Gaudreau to help them out. The Skittles Holiday Pawn shop is taking an autographed stick from Gaudreau and coating it in Skittles. Canadian fans who take a photo of themselves with Skittles and post it on Instagram will be entered to win the rather unique stick.
— Johnny Gaudreau (@johngaudreau03) December 26, 2016
If you’re a Canadian and you’ve ever wanted a hockey stick coated in Skittles (or basketball shoes, an Xbox controller, vinyl record or briefcase), now is your chance. Each item is up for grabs from a variety of sports and pop culture stars.
The promotion, like many of Skittles’ ad campaigns, is pretty out there. That being said, Gaudreau is the perfect choice for a spokesman as he’s a talented NHL winger and at 23 falls right into the demographic many Skittles fans may identify with.