Trying to get your first job out of college can be a nightmare. All the accolades you racked up and activities you participated in don’t mean a whole lot when employers are trying to figure out who they want to hire. Any angle you can find to get people to notice you and your skills is a good one. And that’s perhaps especially true if you’re trying to land a place in a sports media world that’s facing more and more challenges all the time. So with that in mind, freelance journalist Briar Starr of Burdick, Kansas is going to have a prime opportunity to get in front of potential employers this Sunday.
Starr won a contest hosted by Natty Light to have his selfie headshot, work experience, skills, phone number, and email all appear on Chris Buescher’s #37 car for the South Point 400 race in Vegas on Sunday.
This coming weekend, we want you to #HireBriar!
Congratulations to @briarstarrtv! He will have his resume displayed for the world to see on @Chris_Buescher's 37 @naturallight Camaro ZL1 @LVMotorSpeedway.
Check out Briar's resume paint scheme! 😎 pic.twitter.com/wkaJzKusbQ
— Team Kroger ClickList Racing (@JTGRacing) September 10, 2018
“I just graduated college and quickly realized how hard it is to land a job right away,” Starr said in an announcement posted on ESPN.com. “I saw Natty Light was going to help someone get noticed, help them get a job, and had to send in my resume. To win something like this, it’s so cool! Especially since I’m a huge racing fan and want to kick off my professional career in NASCAR.”
Per his LinkedIn profile, Starr recently graduated from Emporia State University. He’s worked for SpeedwayMedia.com and a local ESPN radio affiliate.
If nothing else, the racing media has certainly taken notice of the unique campaign. Given Starr’s professional interests appear to be in that realm, that’s a pretty good crowd to consider.
Kansas resident @briarstarrtv won the Natty Light contest to put a resume/face/phone number on @Chris_Buescher’s car. Briar is an aspiring racing journalist/recent grad who covered the Kansas race in May. pic.twitter.com/e0fyyD1P3s
— Jeff Gluck (@jeff_gluck) September 10, 2018
All of us at @SpeedwayMedia are proud of you @briarstarrtv! Way to go! https://t.co/mjL6ib9GMd
— Speedway Media (@SpeedwayMedia) September 10, 2018
Natty Light gives away right to put resume on Chris Buescher’s #37 car for the South Point 400 race in Vegas on Sunday. Winner is Briar Starr, an aspiring motorsports journalist from Burdick, KS. pic.twitter.com/bZZ2MCmV5z
— Darren Rovell (@darrenrovell) September 10, 2018
Keep an eye out for Starr’s byline to see if this campaign pays off.
[ESPN]