BARCELONA, SPAIN – NOVEMBER 22: Lionel Messi of FC Barcelona celebrates after scoring his team’s fourth goal during the La Liga match between FC Barcelona and Sevilla FC at Camp Nou on November 22, 2014 in Barcelona, Spain. Lionel Messi beat the record for number of goals in the Spanish La Liga by scoring his 252nd goal, the previous record of 251 was held by Telmo Zarra. (Photo by David Ramos/Getty Images)

Soccer star Lionel Messi was recently sentenced to 21 months in prison for tax evasion and will not have to spend a day behind bars due to Spanish law. Because he has been through so much agony and grief (/sarcasm) FC Barcelona is helping spread the word to gather as much public support for their star player by taking to social media.

No, really. A social media campaign of public support for Messi is underway, with Barcelona asking for fans to share an image with both hands open online to help show their support for Messi.

Using the hashtag #WeAreAllLeoMessi while posting a photo or message with both hands open, the campaign is encouraging all Barça fans to express their sympathy for the greatest footballer in the world by voicing their unconditional support on social networks.

By making it clear that #WeAreAllMessi, we want Leo to know that he is not alone. All members, supporters clubs, fans, athletes, media and everyone else are invited to participate.

https://twitter.com/jmbartomeu/status/751468491975385088

Uhhh…

breaking-bad-what

There are many reasons for showing public support for those in need of support. Showing support for those fighting cancer, crime, terror, injustice, education budget cuts, hunger, homelessness, unemployment? Absolutely, show your support any way you can. Showing your public support for a soccer mega star being paid oodles of money to be among the best athletes in the world and living a super star life without feeling the need to pay taxes on his earnings? No, probably not the best cause to rally behind.

And yes, Messi is getting his share of support on Twitter…

https://twitter.com/MessiWorId/status/751822461356814337

https://twitter.com/s_iiix/status/751804054259499008

… but Barcelona and this whole campaign is justifiably getting ripped to shreds too.

https://twitter.com/CR689908/status/751802901354405888

https://twitter.com/Uwnayna/status/751822690114297860

We talk about tone-deaf tweets from time to time, but this was one poorly-thought-out attempt at a social media campaign. If only we could all truly be like Messi, earning millions and not having to serve any time for not paying taxes. What a life.

About Kevin McGuire

Contributor to Athlon Sports and The Comeback. Previously contributed to NBCSports.com. Host of the Locked On Nittany Lions Podcast. FWAA member and Philadelphia-area resident.