Disney CEO Bob Iger revealed on Thursday that the company will make its Marvel and Star Wars films exclusive to its Disney-branded streaming service, which will launch in late 2019. That’s a huge blow to Netflix, which currently has an exclusive deal with Disney.

At an investor meeting, Iger said the studio will produce four to five original films and four to five original TV series for exclusive use on the new, ad-free app, according to The Hollywood Reporter. About 500 films from the Disney library will also be available, along with around 7,000 episodes of TV shows.

Iger also revealed ESPN’s new OTT app will launch in 2018:

“If you’re a big sporting fan, it will be one app,” he added.

The planned ESPN app will include Major League Baseball games, NHL games, Major League Baseball, pro tennis and a slew of college sports events. “it will be 10,000 live sports events in the first year,” Iger forecast.

Eventually, Iger hopes the ESPN app will be the iTunes of the sports world. From Deadline:

Over time “this will be a sports marketplace platform” similar to iTunes, he says. Users will be able to “buy almost on an a la carte basis a sporting event, a season, a league, maybe a conference…It won’t necessarily be a one-size-fits all” although it may launch as a single offering.

“The goal eventually is to create something that the sports fan can use to design what their sports media experience will be,” he says.

Disney has not yet discussed pricing for either service, but hopes to pin that down in the next few months.

[The Hollywood Reporter]

About Jesse Kramer

Jesse is a writer and editor for The Comeback. He has also worked for SI.com and runs The Catch and Shoot, a college basketball website based in Chicago. He is a graduate of the Medill School of Journalism at Northwestern University. Follow Jesse on Twitter @Jesse_Kramer.

  • ABob1086

    No one has brought it up directly that I know of, but I wonder if this means the end of free events on ESPN3 as they get moved onto this new service.

    • Same as NBC Sports Gold, it seems.