Nestle candy bars to soon use more natural flavors

If you’ve recently taken a bite out of a Baby Ruth or Butterfinger candy bar and thought, “Man, this just doesn’t taste natural,” Nestle is addressing your taste buds’ concerns.

According to a report by the Washington Post‘s Lindsey Bever, Nestle is removing artificial flavors and colors to make its products more natural. For example, food coloring such as “Red 40” and “Yellow 5” will be eliminated from Butterfingers in favor of annatto, which comes from seeds of an achiote tree and produces yellow and orange coloring. Actual vanilla will replace vanillin in Crunch bars.

Personally, I’d like Butterfingers to taste more like peanut butter than they currently do. But maybe then it wouldn’t be a Butterfinger. And I should probably have a Reese’s Peanut Butter Cup. Different company! Anyway, this move toward natural flavors and colors is something the British arm of Nestle has been implementing over the past 10 years, and now the American side is following, as reported by The Wall Street Journal.

But will the candy bars that we know and love taste the same without the use of those artificial flavors and chemical substances? Just how natural do we want it when eating a candy bar we likely picked up at the gas station or as an impulse buy at the grocery store and drugstore? I’m presuming even the most clueless among us know those products aren’t health food. Yet maybe those bars will taste even better with sugar instead of high fructose corn syrup.


[Washington Post]

About Ian Casselberry

Ian is a writer, editor, and podcaster. You can find his work at Awful Announcing and The Comeback. He's written for Sports Illustrated, Yahoo Sports, MLive, Bleacher Report, and SB Nation.