The Arizona Diamondbacks learn the dangers of Twitter the hard way

Major League Baseball has made major strides in embracing social media and incorporating it into the game experience.  It is a wonderfully progressive trend for an otherwise very conservative league.  But sometimes these efforts to intertwine the online experience with the ballpark experience can go tragically wrong.  Or in the case of the Diamondbacks and their #GoDbacks campaign, hysterically wrong.

Yesterday, before their game against the Phillies, the Diamondbacks decided to display tweets with the #GoDBacks hashtag on the scoreboard.  As one might suspect, some Phillies fans and bloggers got wind of this and decided to bend the hashtag to their own purposes.

The rest of the baseball loving internet took it from there.  There were those that chose to troll the Diamondbacks:

Those who simply tried to create mischief, and possibly sexual assualt:

Those that decided to have fun with variations on capitalization:

Those that got nostalgic for the past:

Those that elected to push their own personal agenda:

And, inevitably, those who voiced their opinion on Arizona’s controversial immigration law:

It is unclear how many, if any, of those tweets actually got displayed on the scoreboard, but considering that there are still people tweeting to #GoDbacks as I write this, we can be certain that some poor marketing intern for the D’Backs had a very busy and stressful day at the ballpark yesterday.

Remember, MLB teams, social media is fun, but it can also be used for evil.  Awesomely hilarious evil.

About Garrett Wilson

Garrett Wilson is the founder and Supreme Overlord of and editor at The Outside Corner. He's an Ivy League graduate, but not from one of the impressive ones. You shouldn't make him angry. You wouldn't like him when he is angry.