Look: USC updates brand, logo

On the heels of naming a new athletic director, the USC Trojans have also undergone an update of their brand.

Here’s the info…..

The USC Athletics brand and identity system has undergone a subtle yet modern design evolution, incorporating consistent colors, logos, lettering and numerals.

Among the highlights:

–The SC interlock remains the primary logo and mark for USC Athletics, but the current script-face TROJANS above the SC interlock has been eliminated. However, the specific logos currently used by USC baseball (SC monogram) and track (SC shield) will continue to be used by those programs.

–A new Trojan Head logo has been designed. However, the current Trojan Head used on the football helmet will continue in use on the helmet.

–A new custom alphabet and numeral type font–based on Greek Doric architecture–is used for USC’s word marks (“USC,” “Trojans,” “Fight On”), its sport-specific logo lock-ups and other typography.

–A new ornamental Greek key pattern is available for use as trim on uniforms, gear and promotional material.

–USC’s primary colors remain Cardinal and Gold. But secondary colors of Black and White and a tertiary color of Metallic Gold have been added for occasional use.





About Kevin Causey

Dry humorist, craft beer enthusiast, occasionally unbiased SEC fan, UGA alumni, contributor for The Comeback.