Gus Bradley trying a culture swap in Jacksonville

Since making the playoffs following the 2007 season, the Jaguars have gone from good, to mediocre, to just plain bad. With the new season about to get under way, first-year head coach Gus Bradley is trying to change the culture in Jacksonville, something that may be easier said than done.

“We have a saying in our locker room,” Bradley told The Florida Times-Union. “I preached it to our players. I believe the three most dangerous words in the NFL are, 'I got it,' and we stay away from those words. I want our players, our coaches and the whole organization to have the mindset that 'we ain't ever got it,' and we're going to compete in everything that we do.”

It’ll take more than a simple attitude adjustment to get the Jaguars back on track as a franchise, but the change can’t hurt, right? Under former head coach Mike Mularkey, the Jaguars were always “close,” but it appears that Bradley won’t have anything to do with that sort of talk this time around.

The one thing the Jaguars have going for them that other teams at the bottom of the league don’t is their relative youth as a franchise. The team has only been in existence since 1995, and they now also have a second-year owner and a brand new regime leading the operation, meaning there’s no long-standing losers, and I mean that in the nicest possible way, in the organization.

About Shane Clemons

Shane Clemons came from humble beginnings creating his own Jaguars blog before moving on to SBNation as a featured writer for the Jaguars. He then moved to Bloguin where he briefly covered the AFC South before taking over Bloguin's Jaguars blog. Since the inception of This Given Sunday, Shane has served as an editor for the site, doing his best not to mess up a good thing.