Sony will offer free admission to Will Smith’s “Concussion” for all NFL players, according to The Hollywood Reporter.
The film, which comes out Friday, chronicles forensic pathologist Bennet Omalu’s discovery of chronic traumatic encephalopathy in football players specifically, so it seems they would benefit most from seeing it. Already, Jets cornerback Darrelle Revis said the movie “hit home pretty hard,” according to Newsday.
Sony has hosted free advanced screening for players, who will also be able to see the movie (with one guest) for free at any Cinemark theater at any point during its theatrical run. Here’s the studio’s reason for the promotion, via the Hollywood Reporter:
“This is a movie for the players, so we wanted to give them a chance to see it before its nationwide release and free admission during its run in theaters,” said a statement from producers Ridley Scott and Giannina Scott. “The movie is so inspiring – Will Smith gives one of the best performances of his career as Dr. Bennet Omalu, a man who shined a light on the truth. The odds were stacked against him, but he had the truth on his side, and now, his discovery is all anyone’s talking about. We think the players will enjoy watching this movie about Dr. Omalu’s incredible courage – courage that changed the game.”
We at The Comeback were wondering how ticket-takers would know if someone is telling the truth about being an NFL — Could any random guy walk up and claim to be the long-snapper? — but it turns out you need an NFLPA membership card.
Darn.
[FTW]
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