UCLA Bruins head coach Chip Kelly has earned a reputation as an offensive mastermind throughout his time coaching at both the college level and the NFL level. But as a college head coach, Kelly also has to be able to communicate with a younger generation of college students. And it seems like he’s developed some interesting strategies.
At a recent football clinic, Chip Kelly shared one technique that he uses to help communicate with his younger players who he calls “the TikTok Generation”: shorter meetings, because their attention spans aren’t long.
“You’re dealing with the ‘TikTok Generation.’ You don’t have to agree with that or whatever — they are. They learn in short bursts. That’s it […] So we don’t meet very long. But again, that preparation part… our coaches are unbelievable at their presentation and how they present them. And they keep the players engaged.”
"One of the best decisions you can make as a coach… that's a great play but I don't know if we can handle it so let's not put it in."
— Football Coaches Insider (@FBcoachinsider) February 18, 2023
“It doesn’t matter what you know, it matters what they know. If you keep asking questions and checking their understanding and they don’t know, then maybe you’re running too much. Maybe you got too much in and you got to simplify things a little bit.”
It’s certainly a bold and blunt plan, but it’s hard to argue with the results for Kelly.