Deion Sanders is significantly impacting the University of Colorado, not just on the football field. It turns out that Coach Prime is bringing in an incredible amount of money to the university, which will no doubt keep him endeared in Boulder.
A report published by the Daily Camera in Boulder revealed a massive surge in revenue for the university. The report indicated that through the first three weeks of the season, media coverage of the CU football team has been worth $90.55 million.
Ben Axelrod of Awful Announcing wrote, “While it’s not a surprise that plenty of Buffaloes merchandise is being sold and donations are pouring in, the report also reveals that the school ran a study that showed the media coverage of the Colorado football team through the first three weeks of the season has been worth $90.55 million to the school.”
— Awful Announcing (@awfulannouncing) September 22, 2023
The media has descended upon Boulder over the last few weeks, as it’s earned the distinction of being the epicenter for college football this year. ESPN and Fox have all but camped out in Boulder over the last few weeks. FS1 announced that ‘Undisputed’ will air live from Boulder next week ahead of the anticipated matchup between Colorado and USC. So the hype machine will continue rolling. Even ’60 Minutes’ has been around the university to talk to Deion.
Sanders and the attention he’s brought has paid significant dividends for CU. It will be fascinating to see what happens if they keep winning.
The college football world reacted to the incredible Deion Sanders news.
In retrospect, Deion only getting a 5-year, $29.5 million contract from Colorado is insane. https://t.co/lZVX9xvayC
— Ben Axelrod (@BenAxelrod) September 22, 2023
College athletics is the front porch for your school. Get it right and $$$ follows. https://t.co/NtcDWZEXgA
— Austin Lewis (@austinlewistn) September 22, 2023
Way low. Tell me where can buy the level of publicity he’s created – even for $90 mil. https://t.co/Mb1kqsXoXV
— Nathan Groepper (@ngroepper) September 22, 2023
— Colorado Clock🦬🦬🦬 (@Colorado_clock) September 21, 2023