Colorado Buffaloes head coach Deion Sanders and athletic director Rick George Ron Chenoy-USA TODAY Sports

Whether it was during his playing career in the NFL or now as a college football head coach, Hall of Famer Deion Sanders has never been shy about sharing his brutally honest opinions, and he did it again during a recent speech.

Speaking to a crowd of car dealers at the annual convention of the National Automobile Dealers Association, Deion Sanders had some strong words about the current state of America, blasting the United States by calling it “a soft country.”

“We’ve got a soft country right now!” Sanders said while everyone cheered, according to Slate.

“We gotta get back to the basics,” he said. “You all are providers, leaders, and conduits of change.”

“We cannot change; we gotta get back to the basics,” Sanders said later in his speech.

“Applaud yourself,” Sanders instructed, according to Slate, and the dealers did.

It’s a pretty bold message from Sanders about what he thinks of the country in its current state, and people had plenty to say about it on social media.

Sanders has never been shy about labeling things “soft” and speaking out against “softness” in his program or in the current generation of adolescence. But criticizing the entire country is a whole new level.