Colorado Buffaloes head football coach Deion Sanders at a press conference in Boulder, CO. Ron Chenoy-USA TODAY Sports

Throughout his playing career and his time as a coach, Deion Sanders has never been shy about sharing his clear and unfiltered thoughts, and he certainly did that during a recent speech at the annual convention of the National Automobile Dealers Association.

Speaking to the crowd of car dealers – who rank in the .1 percent of American earners and are typically loyal donors to the GOP – Deion Sanders spoke out against work ethic and the “softness” of the current generation in the United States.

According to a detailed account from Alexander Sammon of Slate, Sanders told the crowd that he ranks his kids against each other every month to combat this softness, and spoke against the proliferation of softness throughout the United States.

“We’ve got a soft country right now!” Sanders said while everyone cheered, according to Slate.

“We gotta get back to the basics,” he said. “You all are providers, leaders, and conduits of change.”

“We cannot change; we gotta get back to the basics,” Sanders said later in his speech.

“Applaud yourself,” Sanders instructed, according to Slate, and the dealers did.

This is not the first time Sanders used the word “soft” as a descriptor. He regularly calls the current generation of college-aged kids “soft” in his press conferences and on his Twitter account.

But this time, he made it clear that he doesn’t think the softness is limited to college kids – he thinks it’s the whole country.