Adam Schefter Jan 17, 2022; Inglewood, California, USA; Adam Schefter on the ESPN Monday Night Countdown set before a NFC Wild Card playoff football game between the Los Angeles Rams and the Arizona Cardinals at SoFi Stadium. Mandatory Credit: Kirby Lee-USA TODAY Sports

Adam Schefter’s reputation has been taking hits pretty consistently over the last few years and this week’s Washington Post profile isn’t helping turn that tide.

Tuesday, Ben Strauss of the Washington Post published a feature on Schefter that details the ESPN NFL insider’s rise to fame and details his reporting practices, some of which seem to be rubbing the rest of the journalism community the wrong way.

Schefter, who was discovered to have handed over editorial access to former Washington Commanders executive Bruce Allen in last year’s NFL email leaks, talked about how he spends a lot of money on gifts in order to build relationships in NFL circles. Specifically, he notes that he spent $16,000 on chocolates one year.

There’s also the fact that Schefter, who does commercials and sponsorships, also invests in the same gambling company as Patriots owner Robert Kraft, which would appear to be a conflict of interest to many journalists. Schefter disagrees and uses a very roundabout analogy to justify it.

Schefter also noted that he would often send his stories to NFL owners, executives, and coaches at the same time he was sending them to ESPN’s news desk.

There isn’t much in the article that is going to make people feel better about Schefter and his practices, especially given the many concerning comments and obtuse messaging he’s shared in the recent past. Last November, he tweeted about an impending lawsuit against Dalvin Cook as well as other tweets that seemed to be transparent attempts by agents to generate buzz for their clients. In the months that followed, Schefter confused everyone by offering conflicting reports on the same topic, had the Tom Brady retirement fiasco, inferred that the “truth” was revealed when a grand jury decided not to pursue criminal charges against Deshaun Watson, and announced the death of Dwayne Haskins with a tweet that focused on his “struggling” in the NFL.

Of course, ESPN also recently re-upped Schefter for five years and doesn’t appear to be in any rush to lose the news-making ability he brings to Twitter and their networks.

Still, the profile certainly caused a lot of people to offer strong reactions about Schefter and his journalistic integrity.

[Ben Strauss/WaPo]

About Sean Keeley

Along with writing for Awful Announcing and The Comeback, Sean is the Editorial Strategy Director for Comeback Media. Previously, he created the Syracuse blog Troy Nunes Is An Absolute Magician and wrote 'How To Grow An Orange: The Right Way to Brainwash Your Child Into Rooting for Syracuse.' He has also written non-Syracuse-related things for SB Nation, Curbed, and other outlets. He currently lives in Seattle where he is complaining about bagels. Send tips/comments/complaints to