ESPN NBA Theme Song

NBA coverage is going to look a bit different on ESPN this season. It’s going to sound a little different too.

ESPN unveiled its new “global creative brand identity for NBA for its NBA coverage across all screens and platforms” on Tuesday. The revitalized look and feel of ESPN broadcasts will showcase “an artfully crafted future-forward animation and editorial look and sound.”

The new NBA branding, which also includes a new theme, will be shared across all of ESPN’s NBA properties. We all know how important a good theme song can be and any sports fan will immediately recognize the iconic “Roundball Rock” theme song that played during NBC’s NBA coverage in the 80s and 90s.

As for ESPN’s new theme song, they say that their strategy was to “find a theme that would complement the energy of the young stars across the NBA and the new package look for NBA on ESPN.” The end result? A “hip hop-based concept with the power and energy synonymous with ESPN’s NBA Productions.”

You probably have a pretty song opinion on whether or not you like the new theme and you better believe NBA Twitter had its own thoughts as well.


The new identity debuts on Thursday beginning with NBA Today, followed by NBA Countdown, and the doubleheader featuring Brooklyn Nets vs. Miami Heat at 7:30 p.m. and Los Angeles Lakers vs. Minnesota Timberwolves at 10 p.m.

[ESPN Press Room]

About Sean Keeley

Along with writing for Awful Announcing and The Comeback, Sean is the Editorial Strategy Director for Comeback Media. Previously, he created the Syracuse blog Troy Nunes Is An Absolute Magician and wrote 'How To Grow An Orange: The Right Way to Brainwash Your Child Into Rooting for Syracuse.' He has also written non-Syracuse-related things for SB Nation, Curbed, and other outlets. He currently lives in Seattle where he is complaining about bagels. Send tips/comments/complaints to