According to the New York Times, Donald Trump drinks about 12 Diet Cokes every day. So if there’s anyone who is going to be affected by the latest news involving the low-calorie soda, it’s him.
Diet Coke announced Wednesday that they were ditching their iconic labeling and revising the entire look of the brand as well as introducing four new flavors. Gone is the scripted “Diet” over a giant “Coke” with a swirling line running around the circumference of the can. The new design retains the silver can with red lettering but makes everything vertical with the name written out across a stripe that runs from top to bottom.
The taste and amount of your regular Diet Coke will not change. However, if you’re looking to change things up flavor-wise, you can give Diet Coke Ginger Lime, Diet Coke Feisty Cherry, Diet Coke Zesty Blood Orange, or Diet Coke Twisted Mango a try. We assume that every time you take a sip of Twisted Mango, a guitar riff plays somewhere nearby.
The move is meant to reverse the trend in recent years of consumers switching from soda to sparkling water or energy drinks. The multi-flavor approach is clearly an attempt to step into La Croix’s world by offering varied choice depending on what you’re in the mood for or prefer flavor-wise. Diet Coke is still performing better than Diet Pepsi (26.3 percent market share to 13.4 percent share, respectively).
literal thirst trap. #SoManyFlavors pic.twitter.com/CpdmTk3lYh
— Diet Coke (@DietCoke) January 10, 2018
One interesting thing they didn’t change was the formula. Some thought that Coca-Cola would want to move away from using aspartame, the artificial sweetener that has been linked to health issues. Perhaps that’s in part to watching the backlash that happened when Diet Pepsi removed it and consumers revolted, ultimately demanding two different versions of the product.
If you think some of those new flavors sound weird, it could have been much crazier. According to Ad Age, Diet Coke’s tested over 30 potential flavor combinations, including spicy peppermint, lemon lavender tea, mojito, chili lime, and watermelon jalapeno. Let’s be thankful they settled on “Feisty Cherry” instead.
[Ad Age]
