Have your ever wanted to test a new Taco Bell invention before anyone else? For example, how cool would it have been to be one of the first people ever to have a Doritos Locos Tacos? It would have been pretty awesome.
Now you can have that opportunity, but there’s a catch.
According to Nation’s Restaurant News, Taco Bell is partnering with OpenTable at its headquarters in Irvine, California to give 32 customers/sadists/Taco Bell aficionados a chance to try out Taco Bell creations in their test kitchen before they hit the open market. To guarantee your spot, you have to be one of the lucky 32 to make a reservation.
— OpenTable (@OpenTable) April 27, 2017
The test kitchen in the Irvine headquarters is where the chain invented everything from the Naked Chicken Chalupa to the Doritos Locos Tacos. All of those items were created in the test kitchen, and that’s the same place the 32 patrons will get to try out what millions of people will salivate over in the future.
Here’s a look at the test kitchen:
The experience will take place on May 19th with reservations opening up two weeks earlier, May 5th, on OpenTable.
“The chance to be the first to see our innovative food, where it’s created, from the chefs who make it happen, is a unique experience that’s never been available to the public until now,” said Liz Matthews, Taco Bell’s chief food officer.
Innovative food is a perfect way to put it. Before Taco Bell did it, I’m not sure many people thought to create a taco shell out of Doritos and stuff taco ingredients inside, but maybe I’m wrong.
The dinner for the 32 Taco Bell fanatics will include items already on the menu and never-before-seen Taco Bell creations that aren’t public yet.
“As a brand known for our firsts, we’re excited to open our doors to the magic of our innovation and give our biggest fans an experience they’ll never forget,” Matthews said.
There is one big caveat to be included in the group of 32: you must be at least 21-years-old. The other important note according to NRN is the entire meal will be free.
“OpenTable prides itself on helping people make the hottest reservations around and is excited to partner with Taco Bell to give fans this exclusive opportunity,” Scott Jampol, SVP of marketing at OpenTable, said. “We’re always looking to offer our diners the most unique dining experiences, and that’s exactly what they’ll find at the Test Kitchen by Taco Bell.”
While only 32 lucky participants will gain entry to the Test Kitchen on May 19th, there will be future opportunities to experience the new inventions before they hit the open market, Taco Bell said. The chain will be hosting a “series of dining events” throughout the next year that showcase the new items and old favorites.
Their goal is to attract new and old customers from across the countries who can provide feedback on whatever Taco Bell has dreamed up in Irvine.
I can’t wait to read the story about a 25-year-old from somewhere on the East Coast of the United States or in Western Europe who flew all the way to Irvine to try out Taco Bell’s newest creations.