Fast food restaurants have been trying to find their way into the technology age. Whereas sit-down restaurants have surged thanks to all of the new delivery services and online options, fast food has always relied on getting customers to make the trek themselves to the restaurant in order to purchase whatever artery-clogging meals awaited them.
While Taco Bell has tried its hand at a ridesharing partnership that has had dubious results, many fast food hot spots are instead focusing on delivery. McDonald’s has been partnered with UberEats to make sure you can have a Quarter Pounder without moving so much as a quarter-mile to get it. The company has seen so much success with the service, they’re now “looking to expand where UberEats has expanded around the world,” according to McDonald’s CEO Steve Easterbrook.
What started out as a 200-location test last year has already expanded to 5,000 McDonald’s restaurant locations. The hope is to expand delivery even further to 8,500 restaurants and eventually 10,000 by the end of the year. It’s unlikely they’ll ever make delivery available at every McDonald’s (there are 37,000 locations, after all), but since 75 percent of their customers live within three miles according to their data, it seems to be a no-brainer.
We can make plenty of jokes about the value and healthiness of McDonald’s food but there’s no denying that America’s love affair with the Golden Arches runs deep. That’s apparently especially true in college towns and with younger customers, per McDonalds’s CFO Kevin Ozan. He also noted that over 60 percent of delivery orders happen in the evening or overnight, which “tend to be group orders, so the average delivery check is about twice the average restaurant check.”
Not only do we want McDonald’s delivery, we want to pay more for it.
You might not well too great about your choice the next morning, but you’ll also probably do it again next Friday night when you’re starving, don’t want to cook, and don’t want to spend $30 on a restaurant meal. It’s pretty easy to open your app, order some burgers and fries, and then wait for it to arrive. It’s the American Dream, after all.