LIV Golf commissioner Greg Norman wrote an interesting Op-ed piece in The Palm Beach Post about the future of the league.
Norman wrote that the goal of LIV Golf is to not only change the world of golf but to create social change as well.
“We’ve accomplished so much over the last two years to move the sport into the future and give fans of all ages an experience that they’ll never forget,” he wrote. “But our mission is so much bigger than just the game. At LIV, we believe golf has incredible potential to create significant positive social change, potential that has never truly been unleashed. We can upend the status quo and push the boundaries of how things have always been done in golf.”
That’s interesting coming from Norman considering the fact that LIV Golf has been under fire from its inception. The tour is backed by the Saudi Arabian government and many feel they are using the tour as a way of sports washing its human rights record.
Families of the victims of 911 have slammed the league and former PGA golfers for running to LIV Golf for larger payouts.
Norman continued to talk about what the league’s plans are for the future such as “LIV to Learn” in which the league will partner with non-profit organizations and increase opportunities for education, employment, or training for young people, including displaced people.
They are also launching “LIV Green” and “The Way We LIV.”
It’s apparent that LIV Golf wants to change its image and hopes through these initiatives that it will be able to do that.
