Jordan Spieth is in his final preparations for the 150th British Open, which begins on Thursday. It appears that part of those preparations includes absolutely destroying an ice cream cone during his practice round.

It’s unclear if Spieth was really hungry, really hot, or just needed a sugar boost, but a video of him demolishing a 99 Flake (an ice cream cone with a Cadbury Flake sticking out of it) emerged on Wednesday as he was getting in a practice round.

Alas, Spieth didn’t even have time to finish his ice cream, devouring four bites in 12 seconds before handing it off and surely giving himself an ice cream headache.

While many of the LIV Golf players at The Open are feeling disrespected this week, it looks like Spieth, who spurned rumors about joining the Saudi-backed series, is doing just fine. No word on whether or not the LIV Golf players got their own 99 Flakes.

Naturally, the golf world had a field day with Spieth’s very brief, very intense ice cream moment and took to social media to share their reactions.

[The Open]

About Sean Keeley

Along with writing for Awful Announcing and The Comeback, Sean is the Editorial Strategy Director for Comeback Media. Previously, he created the Syracuse blog Troy Nunes Is An Absolute Magician and wrote 'How To Grow An Orange: The Right Way to Brainwash Your Child Into Rooting for Syracuse.' He has also written non-Syracuse-related things for SB Nation, Curbed, and other outlets. He currently lives in Seattle where he is complaining about bagels. Send tips/comments/complaints to