LIV Golf

The Saudi-backed LIV Golf Invitational Series will hold its inaugural tournament this week at the Centurion Club in London. And now that they’ve got Phil Mickelson in the fold, it’s sure to have a lot of people paying attention.

Before the golf gets underway there are a bunch of festivities planned to celebrate the occasion. Amongst the “unique fan activities” happening at the club are a Metaverse Tent, a Kids Zone, and golf challenges. There’s also an “Après Golf” concert, which is free for anyone who buys a ticket to attend the tournament. The musical lineup was recently unveiled and it includes James Morrison, James Bay, John Newman, and Craig David.

It also includes singer Jessie J, who will perform on Saturday night. That’s not out of the ordinary. However, when you remember that one of Jessie J’s biggest hits is called “Price Tag,” in which she sings about the perils of doing things for money, well, it all starts to feel a little bit ironic.

“Seems like everybody’s got a price, I wonder how they sleep at night,” starts the song, which will be played during a golf tournament in which some of the biggest names in the sport are taking large sums of money to play for a league backed by a government that backs massive human rights violations and has been proven to be behind the murder of a journalist.

And it’s safe to say that a lot of people noted the irony of hosting a singer whose hit song goes “It’s not about the money, money, money…”

We have to assume that Jessie J has been asked not to play this hit, though it would make for some pretty funny content if she ends up performing it.

[Golf Digest]

About Sean Keeley

Along with writing for Awful Announcing and The Comeback, Sean is the Editorial Strategy Director for Comeback Media. Previously, he created the Syracuse blog Troy Nunes Is An Absolute Magician and wrote 'How To Grow An Orange: The Right Way to Brainwash Your Child Into Rooting for Syracuse.' He has also written non-Syracuse-related things for SB Nation, Curbed, and other outlets. He currently lives in Seattle where he is complaining about bagels. Send tips/comments/complaints to