Adidas sneakers of Houston Rockets guard James Harden Feb 4, 2019; Phoenix, AZ, USA; Adidas sneakers of Houston Rockets guard James Harden (13) against the Phoenix Suns during the game at Talking Stick Resort Arena. Mandatory Credit: Joe Camporeale-USA TODAY Sports

Adidas CEO Bjorn Gulden has finally revealed with the apparel company is going to do with all of those unsold Yeezy shoes designed by Kanye West in the wake of the antisemitic rapper’s controversy.

In a speech to shareholders on Thursday, Gulden said that Adidas will end up selling around $500 million worth of the sneakers and donate the proceeds to charity.

He also said that various non-government organizations and others who were “harmed” by West’s comments, who advised him not to incinerate them, but instead provide them to those in need.

About Sean Keeley

Along with writing for Awful Announcing and The Comeback, Sean is the Editorial Strategy Director for Comeback Media. Previously, he created the Syracuse blog Troy Nunes Is An Absolute Magician and wrote 'How To Grow An Orange: The Right Way to Brainwash Your Child Into Rooting for Syracuse.' He has also written non-Syracuse-related things for SB Nation, Curbed, and other outlets. He currently lives in Seattle where he is complaining about bagels. Send tips/comments/complaints to