Mets GM Sandy Alderson admitted that signing Tim Tebow was an entertainment and marketing move. Now other franchises are cashing in on the former NFL quarterback, too.
When the Florida Fire Frogs, the Braves’ Single-A affiliate, host Tebow and the St. Lucie Mets for a four-game series July 21-24, they’ll milk Tebow’s name for everything it’s worth with a VIP promotion that includes a bottle of dirt from the batter’s box. That along with being on the field for batting practice, preferred seating ticket, a VIP viewing area and a VIP parking pass will run you $50.
— Darren Rovell (@darrenrovell) July 3, 2017
This is much nicer than when the Charleston RiverDogs mocked him on their scoreboard graphics.
If anybody is going capitalize on Tebow’s minor-league stardom, it might as well be a Florida team. Tebow grew up just a couple hours north of where the Fire Frogs play in Kissimmee, and he became a national sensation winning two national championships and a Heisman Trophy at University of Florida.
Still, according to a release by the team, it sounds like the Fire Frogs don’t need any extra promotions to sell tickets as Tebow already has them expecting standing room only crowds:
“Reaction to Tim Tebow’s call-up announcement has been overwhelming these last 48 hours,” Florida Fire Frogs President, Joe Harrington, stated. “Ticket sales have skyrocketed since the New York Mets announced the former Heisman Trophy winner with the Florida Gator’s promotion to the St. Lucie Mets on Sunday, June 25. Tickets are moving faster than the Millennium Falcon in light speed. Based on this ticket frenzy and excitement, we are trending towards standing room only crowds.”