The MLB has long been called America’s Pastime, but a ranking of America’s fastest-growing brands that emerged on Tuesday seems to indicate that they still have a ways to go in building their brand.
The list was based on a report from global intelligence company Morning Consult on the 20 fastest-growing brands of 2022.
It was shared by sports business writer for the company Mark Burns on Twitter. The list included the MLB, but they only ended up 15th on the list behind a number of hilarious entries such as Great Value cream cheese.
Major League Baseball is the No. 15 fastest growing brand of 2022, per new report from @MorningConsult. pic.twitter.com/oMy27uy7rj
— Mark J. Burns (@markjburns88) December 6, 2022
Many took the chance to clown the MLB for their shockingly low ranking on this list, including being below a cream cheese brand.
No way we got beat by Great Value Cream Cheese bro https://t.co/ZMb5ToXjoh
— Jake Crouse (@JakeCrouseMLB) December 6, 2022
https://twitter.com/ericstephen/status/1600200636787662848
i feel like when the results come back and show "Great Value Cream Cheese" is one of the nation's hottest brands, that should be a gut-check moment for you as a researcher about the vigor of your methodology https://t.co/d2FCIJo4bZ
— Casey Decker (@CaseyDeckerTV) December 6, 2022
TikTok Crockpot recipes are literally willing Great Value Cream Cheese up the charts https://t.co/Ne4fq9MakW
— Nick Angstadt (@NickVanExit) December 6, 2022
But let’s not sleep on the strong brand performance by Great Value cream cheese https://t.co/OzG31Il4T8
— Laura J. Nelson 🦅 (@laura_nelson) December 6, 2022
it's often been said that Major League Baseball is right up there with yogurt, chips, and Four Loko https://t.co/rJwpQs7vRL
— Jay Jaffe (@jay_jaffe) December 6, 2022
Way to go @MLB!
And a huge CONGRATS to Great Value’s delicious Cream Cheese coming in at #8! https://t.co/anl3PNa2iL
— Tim Dillard (@DimTillard) December 6, 2022
In all seriousness, it is undoubtedly a positive that the MLB is among some notable brands that are seen to be growing this year based on this report.
That being said, it is wild to see that Walmart’s cream cheese brand is actually growing faster than the top baseball league in the world.
It is also interesting to see that none other American sports leagues such as the NFL, NBA, or NHL are among the top-growing brands.
That can be seen as a positive by the MLB, but this hilariously shows that overall there is still work to be done in terms of the MLB’s marketing plan.
About Reice Shipley
Reice Shipley is a staff writer for Comeback Media that graduated from Ithaca College with a degree in Sports Media. He previously worked at Barrett Sports Media and is a fan of all things Syracuse sports.