Corporate synergy is a necessary evil but some forms of corporate synergy are better than others. And this was not one of them.
During Game 1 of the Cleveland Guardians–New York Yankees ALDS series, the TBS crew of Bob Costas, Ron Darling, and Lauren Shehadi did an in-game promo for the HBO series House of the Dragon as both networks are under the Warner Bros. Discovery corporate umbrella. Technically, Darling didn’t have anything to do with the promo but Costas and Shehadi went into a faux-news report about a CGI dragon showing up at the game and reporting that officials were “hopeful that the dragon won’t breathe fire during gameplay.”
It’s very cringeworthy.
Bob Costas: "Now, you know, big sellout crowd here, but we weren't 100% sure this game was gonna be played tonight. And for more, it's shocking. Here's Lauren Shehadi…"
*'House of the Dragon' promo with CGI dragon flying over Yankee Stadium* pic.twitter.com/EilVXyanuV
— Awful Announcing (@awfulannouncing) October 12, 2022
I could be wrong but it felt like nobody involved was thrilled that they had to do this. Costas tried to find some humor in it, referencing Orson Welles and his War of the Worlds radio broadcast that caused people to believe H.G. Wells’ story of a martian invasion was real, but it still felt a bit uncomfortable for them and for us watching.
Only way this could have been more cringe was if Thom Brennaman was doing the live read https://t.co/bzUI9eZe40
— David Futernick (@davidfuternick) October 12, 2022
— Justin Rowan (@Cavsanada) October 12, 2022
— Jennifer (@JenKasper81) October 12, 2022
You have no idea if that was actually CGI. They should really postpone the series. https://t.co/gVi0h3Jrjj
— Aaron Morse (@MorseCode206) October 12, 2022
— Gardner Royce (@GardnerRoyceTV) October 12, 2022
No graphic to accompany a CGI dragon over Yankee Stadium probably played nicely for those watching in a public space without TV volume. https://t.co/9KJcuWTraM
— Gabby Stamas (@gabstamas) October 12, 2022
Do my bets get voided if a player is eaten https://t.co/8pszCFlg5u
— tombo #year23 (@tomrahme9) October 12, 2022
What if we has the Harry Caray hologram riding the dragon? https://t.co/iNHrbvMDn0
— Brad (@ballskwok) October 12, 2022