Chicago takes its hot dogs seriously, and a new baseball franchise is capitalizing on that passion by naming its team the Chicago Dogs. The new franchise is all set to move into a new $60 million, 6,300-seat stadium to begin play next season in an independent league.
In a brilliant marketing move, the team held its launch at The Wiener’s Circle, a famous hot dog stand downtown. And of course it looked like the best launch party ever.
The most fun, irreverent professional team launch ever is happening right now at The Wiener Circle #chicagodogs #sportsbiz pic.twitter.com/rNJEipjhuP
— Brian Gainor (@BrianGainor) July 28, 2017
Rooting for chicago's newest baseball team @TheChicagoDogs ! #chicagodogs pic.twitter.com/FTCeLPXr9e
— Ruch (@ruchshah84) July 28, 2017
Excited to be part of one of the most awesome team launches ever! Happy birthday @TheChicagoDogs #ChicagoDogs pic.twitter.com/OstBgHYKsm
— Ruch (@ruchshah84) July 28, 2017
Announcing Chicago's minor league baseball team on @WGNMorningNews– @TheChicagoDogs! Proud of @BrianGainor & @PCGSportsDesk #ChicagoDogs pic.twitter.com/kmViLcAO0e
— Laura Gainor (@LauraGainor) July 28, 2017
Apparently it didn’t take long for the team to decide on a name. From the Chicago Tribune:
“We wanted a name that captures the spirit and culture of Chicago,” Chicago Dogs co-owner Shawn Hunter said. “It had to be fun and authentic.”
[…]
“The Chicago Dogs was our first and only real consideration for this team’s name,” Hunter said. “It captured our hearts immediately the day we decided to commit to the vision.”
The Dogs will play just outside of the city in Rosemont, Illinois in the American Association of Independent Professional Baseball. We’ll see if they can handle the league-leading Lincoln Saltdogs, who sound like a natural rival.
