Steve Cohen has made plenty of headlines since buying the New York Mets in 2020, including boosting their payroll to the highest in baseball. On-field success hasn’t yet followed, but it’s at least been an entertaining ride to watch, from Cohen’s pointed Twitter criticisms of agents and reporters through the splashy free agency moves the team has made on his watch. And now Cohen has a new pro sports investment: one of the initial six teams in TGL, the golf league founded by Tiger Woods and Rory McIlroy’s TMRW Ventures. Here’s more on that from a release:
TGL, the new tech-forward, primetime, team golf league developed by Tiger Woods and Rory McIlroy’s TMRW Sports in partnership with the PGA TOUR, has announced the formation of the fourth of six team ownership groups with New York Mets owner Steven A. Cohen acquiring the rights to the New York team in TGL. His TGL team representing New York will be managed by his family office, Cohen Private Ventures, and will compete in TGL’s first season launching in January 2024. The announcement was made today by Cohen and Mike McCarley, CEO, TMRW Sports and TGL.
“We’re excited to partner with TMRW Sports and represent New York as a founding TGL team,” Cohen said. “As golf continues to grow in popularity, there’s a demand for enhanced access to the sport and the world’s top players. TGL’s primetime schedule will offer an up-close, fast-paced, and innovative take on the sport that will appeal to traditional golf and new fans alike. We’re excited to be a part of TGL and build a team that makes New York proud.”
…“The addition of New York as a TGL team not only continues the success of adding major markets to TGL, but also adds an ownership group with strong ties to other major league teams and fanbases. Steve Cohen’s ability and willingness to operate, promote, and market this team to New York fans is a significant step as we build towards the launch of TGL in January,” McCarley said. “Steve’s passion for winning is undeniable and infectious, as he is a welcomed addition to our original six TGL owners. A Cohen-led TGL team representing New York, alongside strong ownership groups in Atlanta, Boston, and Los Angeles, will further elevate the profile of TGL on the global stage.”
The league is set to begin play in January 2024, and will be staged in a purpose-built arena on the campus of Palm Beach State College in Palm Beach, Florida. Each of the six teams will have three players who will compete in primetime, shorter-format head-to-head match play. 12 players have been announced so far: Woods and McIlroy (who have said they’ve been growing closer thanks to working on this league together), Jon Rahm, Justin Thomas, Collin Morikawa, Matt Fitzpatrick, Justin Rose, Adam Scott, Xander Schauffele, Max Homa, Rickie Fowler, and Billy Horschel.
Three other ownership groups have previously been announced, with all featuring big names. TGL Boston is led by John Henry and Tom Werner’s Fenway Sports Group, owners of the Boston Red Sox, Liverpool FC, the Pittsburgh Penguins, and NASCAR’s RFK Racing. TGL Atlanta is led by Arthur Blank (owner of the Atlanta Falcons)’s AMB Ventures, and Los Angeles Golf Club is led by Alexis Ohanian, Serena Williams, and Venus Williams. We’ll see how Cohen’s investment works out for him, and we’ll see what owners emerge for the remaining two teams.