If you’re in the Bay Area on Saturday morning, watch out for autographed Steph Curry shoes dropping from the sky.
According to Nice Kicks, Under Armour will use drones to drop 30 pairs of autographed Curry 4s on Saturday at 10 AM in the Bay Area.
To have a chance at the shoes, fans must follow Under Armour Basketball on Instagram, and then follow these steps according to Nice Kicks:
1. Starting with a map of the Bay Area, fans can zoom and pan across this interactive scavenger hunt to find hidden drop sites – these will appear at 10AM PST.
2. After discovering the drop zone pins, fans will receive a unique QR code.
3. Head to the Drop Zone. This is where autographed pairs of the Curry 4 “More Dubs” colorway will be delivered via drone.
That’s certainly a unique marketing campaign… and there would seem to be little chance it goes smoothly! On the plus side, Under Armour can be sure these shoes won’t be as mocked as much as the Curry Twos.